*$500 Billion Dollars*:

$500 Billion dollars in household spending, including food, is influenced by children.  Experts agree that children have a significant influence over how family money is spent, as parents we are certainly aware of the pressure kids can exert.  From the moment they can reach out from the grocery basket, they become part of the decision making process. The US Census estimates that there are about 75,000,000 children under the age of 18 living in the United States.  That equates to just over $6500 per child, per year.  Making the healthy choice can start as a small step, as easy as a trip to the market and set your children on the lifelong road of healthy living.